Resources

This is your entry point to key Web 2.0 sites, created to give our clients a Web 2.0 Reference Guide and easy access to these emerging technologies.

This comprehensive manual features six modules as well as a cluster of supporting tools to help you lay firm foundations for your export marketing venture.

The SIX important modules included, are:

1. Before you start - Export supply and logistics process
2. Export marketing strategy - Important long-term plans and decisions to get right
3. Export promotions - Getting your name out there
4. Export distributor/agent recruitment - Finding the right sales partner
5. Export distributor/agent management and motivation - Getting the most out of your overseas sales partners
6. Export pricing - Getting your export price points right

Each of the six modules contains the following useful tools for helping you implement our ideas and generate sales and profits from your own business:

• Bullet point standard operating procedures for the most important processes in each module
• Checklists to accompany standard operating procedures
• Samples of suggested standard forms for key processes within each module
• Templates for each module for you to complete each step of the planning and decision making process
• Useful small business export case studies

This comprehensive manual features ten modules as well as a cluster of supporting tools to ensure you chart a strategic course grounded in sound principles.

The TEN important modules included, are:

1. Company wide approach to marketing
2. Market research and information collection
3. Market channels
4. Brand positioning
5. Market segmentation
6. Selecting the most attractive target markets
7. Product planning and assortment mix
8. Pricing - positioning and long-term management
9. Distribution decisions and long-term management
10. Promotions planning

Each of the ten modules contains the following useful tools for helping you implement our ideas and generate sales and profits from your own business:

• Bullet point standard operating procedures for the most important processes in each module
• Checklists to accompany standard operating procedures
• Samples of suggested standard forms for key processes within each module
• Templates for each module for you to complete each step of the planning and decision making process
• Useful small business case studies